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“Alt Telecom” Company has concluded a direct contract with Sony Company (a department of photo – and audio-equipment). Sony Corporation differs from many other producers of audio and video equipment by the fact that it does not just produce TV sets, video cameras and musical centers but carries out great scientific and research work. A great number of formats and procedures, which have become the integral parts of the modern life, were produced in Sony laboratories. Now the new products of photo and audio equipment may be purchased in “Alt Telecom” digital shops too at more favorable prices.